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Welcome to
The Publishing Game™

If you want to find a literary agent and a big publisher... or self-publish your book... or more successfully market and promote your books... or syndicate your articles in newspapers or online... or create audio products... or be quoted in newspapers, magazines, TV, and radio on a daily basis... you'll find the books, audios, workshops, and consulting you need at

What's new at The Publishing Game:

  • Special Reports: The Publishing Game now offers a range of short, focused special reports on important topics. They feature direct, creative, to-the-point solutions to common issues in publishing and business. New this month:

    “Innovative Ways to Get More Attention for Your Novel ".
  • Want to be featured in the national media? Learn more about Expertizing.
  • Need a gift for the writer in your life? Check out our scrumptious (and educational) gifts for writers.

  • Need more personal attention than you can get through our books and workshops? Try a private consultation with Fern Reiss for your publishing and promotion questions.

    “I had an idea for a book and Fern, in a single hour, gave me a customized plan to develop the idea and sell it both through bookstores and also directly to customers through a variety of channels. With Fern's help I went from an idea to books in all major bookstores in 14 months and at a profit.”

    — Dan Fritschen, author of
    Remodel or Move

Confused about the new 13-digit ISBN?
All ISBNs are switching to 13 digits. Convert your ISBNs here:
Enter 10-digit ISBN:
(Just the digits, leave off the dashes)
New 13-digit ISBN:

“Thank you for your article ‘The Skinny on ISBNs’. Truly one of the most helpful I've read to date.”

— Cassandra Black,


Literary Agent Forum:
Pitch a prestigious literary agent via our email forum each week for five months, with feedback on how to improve your pitch from each literary agent guaranteed.  Limited to just 20 authors to ensure individual attention; sign up now to save your space.  $2400 for five months. Learn more.
New Books:


The Publishing Game...

What's your next move?


Article of the Month:

‘Kickstarting’ Your Book Project: Crowdfunding “The Breast Cancer Checklist”

Recent Articles:

After 60 Years, Self-Published Authors Allowed into ASJA!
The 5 Best Ways to Get Media Attention for Your Business

The Future of Publishing

Publicize Via Social Networks

Sell More Books to Libraries

How to Publicize Children's Books

Getting People To Your Website:
How to Easily Do Top-Notch Search Engine Optimization

Get Publicity in Magazines

Book Marketing:

Publicize Your Novel

Getting Reviews

Six Things Your Publicist Won't Tell You

Sell Your Book Without Bookstores

Finding a Literary Agent:

Get a Literary Agent

What Your Literary Agent Won't Do

Five Things Your Publisher Won't Tell You


The Essentials New Publishers Need to Know

Find a Literary Agent or Self-Publish: How to Decide

Book Covers

Print On Demand / Subsidy Publishing:

Print on Demand

Five Things Your POD Publisher Won't Tell You

More Articles:

Find More Articles Here

Photo of Fern Reiss
Fern Reiss



More Articles:

Book Marketing:

The Future of Publishing

Publicize Your Novel

Get Publicity in Magazines

Sell More Books to Libraries

How to Publicize Children’s Books

Sell Your Book Without Bookstores

Getting People To Your Website: How to Easily Do Top-Notch Search Engine Optimization

Use an Email Newsletter to Promote Your Book

How They'll Find Your Book Online (or) Winning at Search Engine Optimization

Book Signings and Book Fairs: How to Sell More Books

Be a Sought-After Speaker

Create a National Association

Tip Sheets

Selling Books Outside the Bookstore

Get More Customers!

Making Hay at Conferences

I Love My Independent Bookstore Contest

Thinking Seasonally: How to Sell Your Book Creatively Every Month of the Year

July 4 Opportunity

Lessons from the Job Hunt

BEA Blog

Successful Email Management for Writers and Publishers

The Boomerang Publicity Effect

BookExpo America (BEA): Maximizing Profits and Connections

Finding a Literary Agent:

Five Secrets First Time Authors Need to Know

More Strategies to Find a Literary Agent

Find a Literary Agent or Self-Publish: How to Decide


The Skinny on ISBNs

When Your Topic is Timely


Publicize Via Social Networks

The 5 Best Ways to Get Media Attention for Your Business

Why Small Businesses Fail

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